Of the four essential questions every effective FP&A professional should ask before presenting graphical information, the first three focused on making the information understood. The fourth, and last, question you should ask yourself is different:
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By Randall Bolten, longtime Silicon Valley CFO, author of "Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You” and adjunct professor at U.C. Berkeley Extension.
When the graph is the right way to present your FP&A information, several important questions should be asked.
As Finance leaders, we can’t expect the business to view Finance as value-added partners if we can’t put a stop to this often-inaccurate stereotype in advance. So where should we start? The answer lies in better communication along with greater transparent and objective measurements that can be easily understood and used by all.
We live in a modern, technological world where data, or more accurately insights from data, can drive competitive advantage. From identifying opportunities for optimisation and efficiency to generating a greater understanding of customers and prospects, it should be every company's aim to use their data to influence their decisions and future strategies to gain the advantage in their competitive market.
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