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Christian Martinez

Christian MartinezChristian Martinez is the Finance Automation Manager for Kraft Heinz and Founder of the Financial Fox, an initiative with the aim of democratising the access to data analytics and machine learning for finance professionals.

He has a Masters Degree in Finance at Monash University with a big component in analytics using Python, R, Excel and Tableau.

At Kraft Heinz, he manages data analytics solutions and automation tools to across Kraft Heinz International Zone (LATAM/EUROPE/ASIA/PACIFIC).

This role is part of the Finance team in close collaboration with business stakeholders and functions like Manufacturing, Logistics, Procurement, R&D, Quality, ORM - supporting their decision-making using analytics and data.
 

Author's Articles

Christian-Martinez-Data-Driven-Culture-Main
Building a Data-Driven Culture in FP&A: Strategies for Success
September 10, 2024
FP&A Tags:
Data-Driven FP&A, Data Visualisation, FP&A Dashboards

In this article, the author explains three key strategies for fostering a data-driven culture in your organisation: data literacy training, advanced tool proficiency, and user-friendly data products.

Read more
Christian-Martinez-Business-Partnering-Using-AI-Main
How to Become a Better FP&A Business Partner Using AI?
April 9, 2024
FP&A Tags:
AI/ML FP&A, FP&A Business Partnering, FP&A Technology

In this article, the author explains how Artificial Intelligence (AI) can help FP&A professionals become invaluable Business Partners. He suggests seven tactics to get started with AI tools to become a better Business Partner.

Read more
Christian-Martinez-Leadership-in-the-Age-of-AI-Main
FP&A Leadership in the Age of AI
May 23, 2023
FP&A Tags:
AI/ML FP&A, FP&A Technology, FP&A Skills

The role of Financial Planning and Analysis (FP&A) leaders has evolved, and they must adapt to lead their teams effectively in the age of AI. The author of the article outlines what FP&A professionals should do to drive organisational success with the help of Artificial Intelligence.

Read more
CEO
How Can You Upskill in Data Analytics to Transform Your FP&A Department?
December 21, 2021
FP&A Tags:
FP&A Analytics, FP&A Transformation, Financial Planning and Analysis

FP&A must drive profitable business decisions. As companies increase investments in advanced analytics, CFOs and their FP&A leaders are well-positioned to provide precise forecasts and actionable insights to support quick and accurate decision making.

Read more
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Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
 
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The Launch of the Oslo FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

September 16, 2025

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The FP&A Trends Webinar Five Roles Every High-Performing FP&A Team Needs

September 17, 2025

The Face-to-Face Stockholm FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Stockholm FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

September 18, 2025

Register The Digital North American FP&A Circle: The Winning Formula for FP&A Storytelling
The Digital North American FP&A Circle FP&A Storytelling: Craft Stories That Influence and Impact

September 24, 2025

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