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Christian Martinez

Christian MartinezChristian Martinez is the Finance Automation Manager for Kraft Heinz and Founder of the Financial Fox, an initiative with the aim of democratising the access to data analytics and machine learning for finance professionals.

He has a Masters Degree in Finance at Monash University with a big component in analytics using Python, R, Excel and Tableau.

At Kraft Heinz, he manages data analytics solutions and automation tools to across Kraft Heinz International Zone (LATAM/EUROPE/ASIA/PACIFIC).

This role is part of the Finance team in close collaboration with business stakeholders and functions like Manufacturing, Logistics, Procurement, R&D, Quality, ORM - supporting their decision-making using analytics and data.
 

Author's Articles

Christian-Martinez-Data-Driven-Culture-Main
Building a Data-Driven Culture in FP&A: Strategies for Success
September 10, 2024
FP&A Tags:
Data-Driven FP&A, Data Visualisation, FP&A Dashboards

In this article, the author explains three key strategies for fostering a data-driven culture in your organisation: data literacy training, advanced tool proficiency, and user-friendly data products.

Read more
Christian-Martinez-Business-Partnering-Using-AI-Main
How to Become a Better FP&A Business Partner Using AI?
April 9, 2024
FP&A Tags:
AI in FP&A, FP&A Business Partnering, FP&A Technology

In this article, the author explains how Artificial Intelligence (AI) can help FP&A professionals become invaluable Business Partners. He suggests seven tactics to get started with AI tools to become a better Business Partner.

Read more
Christian-Martinez-Leadership-in-the-Age-of-AI-Main
FP&A Leadership in the Age of AI
May 23, 2023
FP&A Tags:
AI in FP&A, FP&A Technology, FP&A Skills

The role of Financial Planning and Analysis (FP&A) leaders has evolved, and they must adapt to lead their teams effectively in the age of AI. The author of the article outlines what FP&A professionals should do to drive organisational success with the help of Artificial Intelligence.

Read more
CEO
How Can You Upskill in Data Analytics to Transform Your FP&A Department?
December 21, 2021
FP&A Tags:
FP&A Analytics, FP&A Transformation, Financial Planning and Analysis

FP&A must drive profitable business decisions. As companies increase investments in advanced analytics, CFOs and their FP&A leaders are well-positioned to provide precise forecasts and actionable insights to support quick and accurate decision making.

Read more
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Event Calendar

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Transforming FP&A Together: Human & AI Synergy
 
From What-If to What’s Next: Scenario Management for Modern FP&A
 
Dynamic Shift: Mastering Predictive Planning & Forecasting
 
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From Insight to Impact: FP&A Business Partnering in the Age of AI
 
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Creating Your Transformation Map with the FP&A Trends Maturity Model
 
From Forecast to Action: Building Predictive Power into FP&A
 
Moving from FP&A to Extended Planning and Analysis (xP&A)
 
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The FP&A Analytics Playbook
 
 
All events for the year

Future Meetings

The Face-to-Face San Francisco FP&A Board:From Insight to Impact: FP&A Business Partnering in Action
The Face-to-Face San Francisco FP&A Board From Insight to Impact: FP&A Business Partnering in the Age of AI

October 16, 2025

The Face-to-Face Houston FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Houston FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

October 21, 2025

Register The Digital North American FP&A Circle: Predictive Planning & Forecasting: Building Intelligence into Every Decision
The Digital North American FP&A Circle From Forecast to Action: Building Predictive Power into FP&A

October 22, 2025

The Face-to-Face Austin FP&A Board: Moving from FP&A to Extended Planning and Analysis (xP&A)
The Face-to-Face Austin FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

October 23, 2025

The FP&A Trends Webinar: The FP&A Analytics Playbook
The FP&A Trends Webinar The FP&A Analytics Playbook

October 29, 2025

The Face-to-Face Zurich FP&A Board: Debunking FP&A Myths: Agile Strategies for Forecasts and Scenarios
The Face-to-Face Zurich FP&A Board Transforming FP&A Together: Human & AI Synergy

November 4, 2025

The Digital Nordic & Benelux & UKI FP&A Circle: First Steps into AI in FP&A: Getting Started Without Getting Overwhelmed
The Digital EMEA FP&A Circle First Steps into AI in FP&A: Getting Started Without Getting Overwhelmed

November 5, 2025

The Face-to-Face Munich FP&A Board: Creating Your Transformation Map with the FP&A Trends Maturity Model
The Face-to-Face Munich FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

November 11, 2025

The FP&A Trends Webinar: Mastering Data in FP&A – Building Analytical Capabilities for Strategic Growth and Informed Decision-Making
The FP&A Trends Webinar Mastering Data in FP&A: Turning Analytics into Strategic Advantage

November 12, 2025

The Face-to-Face Copenhagen FP&A Board
The Face-to-Face Copenhagen FP&A Board Creating Your Transformation Map with the FP&A Trends Maturity Model

November 18, 2025

The Face-to-Face Riyadh FP&A Board: FP&A Storytelling in a Data-Driven World
The Face-to-Face Riyadh FP&A Board FP&A Storytelling in a Data-Driven World

November 24, 2025

The Face-to-Face Dubai FP&A Board: From Insight to Impact: FP&A Business Partnering in Action
The Face-to-Face Dubai FP&A Board From Insight to Impact: FP&A Business Partnering in Action

November 26, 2025

The FP&A Trends Webinar: FP&A 2026+: Top 5 Trends Through the AI Lens
The FP&A Trends Webinar Visionary Trends in FP&A: A Strategic Look Toward 2030

December 4, 2025

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