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Adam Hancock

Adam started his career as a CPA with PwC, auditing several large companies in the retail, manufacturing, and hospitality space.

After pursuing his MBA, Adam led several roles in Corporate FP&A and Strategic Planning at American Airlines, Financial Operations in the Southeast region at SCA Health (a subsidiary of Optum Health).

Now at EBSCO Industries, he's recently launched a new Corporate FP&A division to modernize planning and analytics for EBSCO’s 14 diverse portfolio companies.

Adam has a BS in Accounting from Samford University in Birmingham, AL and an MBA from Georgetown University in Washington D.C.

LinkedIn profile: https://www.linkedin.com/in/adam-hancock-5173b36/

Author's Articles

Adam-Hancock-Data-Integration
Unlocking Holistic Insights: Integrating Financial and Non-Financial Data in FP&A
April 22, 2025
FP&A Tags:
Data-Driven FP&A, Integrated FP&A

Integrating non-financial and financial data empowers FP&A teams to unlock predictive insights and elevate their strategic impact.

Read more
Adam-Hancock-Soft-Skills-Main
Without Soft Skills, FP&A Can Be Hard
August 1, 2024
FP&A Tags:
FP&A Skills, FP&A Storytelling

In this article, the author challenges the notion that soft skills can’t be developed. He claims that rather than viewing soft skills as innate and unchangeable, we must approach them as muscles to be exercised.

Read more
Adam-Hancock-Quantum-Leap-Main
FP&A's Quantum Leap: Charting a Course to Value Creation
March 12, 2024
FP&A Tags:
Data-Driven FP&A, FP&A Technology, AI in FP&A

In this article, the author emphasises the need for more value creation from FP&A professionals and tries to paint a picture of what could be streamlined.

Read more
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Event Calendar

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Bridging Today and Tomorrow: FP&A's Strategic Adoption of Present and Future AI Capabilities
 
Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond
 
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Generative AI in FP&A: From Hype to Real Impact
 
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All events for the year

Future Meetings

The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
The FP&A Trends Webinar FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

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