In this article, discover how AI is transforming FP&A roles, skills, and storytelling — and what teams must do now to stay strategically relevant.
Olha Zotova
Stockholm FP&A Board member.
Accomplished finance leader with over 10 years of experience in FP&A, strategic planning, and business partnering.
Currently serving as Market Finance Director for Western Europe at TMF Group, she specializes in driving data-informed decision-making, optimizing financial performance, and leading cross-functional initiatives.
Olha believes that the real power of analytics lies in helping businesses anticipate change and turn financial data into actionable business intelligence.
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