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Olha Zotova

 

Stockholm FP&A Board member.

Accomplished finance leader with over 10 years of experience in FP&A, strategic planning, and business partnering.

Currently serving as Market Finance Director for Western Europe at TMF Group, she specializes in driving data-informed decision-making, optimizing financial performance, and leading cross-functional initiatives.

Olha believes that the real power of analytics lies in helping businesses anticipate change and turn financial data into actionable business intelligence.

Author's Articles

Olha-Zotova-Barrier-Agentic-AI-FPA
The Real Barrier to Agentic AI in FP&A: It’s Not the Technology
March 31, 2026
FP&A Tags:
Agentic AI, FP&A AI Agents, FP&A Change Management

In this article, the author explains why agentic AI adoption in FP&A depends less on technology and more on organisational readiness across data, processes, and people.

Read more
Olha-Zotova-FPA-Age-AI-Skills
The Future of FP&A in the Age of AI: Adaptation, Storytelling, and Strategic Impact
September 23, 2025
FP&A Tags:
AI in FP&A, FP&A Skills, FP&A Storytelling

In this article, discover how AI is transforming FP&A roles, skills, and storytelling — and what teams must do now to stay strategically relevant.

Read more
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Future Meetings

  • Digital
  • In person
The Face-to-Face Zurich FP&A Board
The Face-to-Face Zurich FP&A Board: Agile FP&A: Turning Myths into Practice
Agile FP&A: Turning Myths into Practice

May 6, 2026

The Face-to-Face Geneva FP&A Board
The Face-to-Face Geneva FP&A Board
Agile FP&A: Turning Myths into Practice

May 12, 2026

The Face-to-Face Munich FP&A Board
The Face-to-Face Munich FP&A Board
Dynamic Shift: Mastering Predictive Planning & Forecasting

May 21, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar: Integrated FP&A in Action: Connecting People, Roles, and Decisions
Integrated FP&A in Action: Connecting People, Roles, and Decisions

April 22, 2026

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