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Lawrence Maisel

Lawrence-MaiselLarry Maisel (https://www.linkedin.com/in/lawrencemaisel/) started his career at a global consulting firm specialising in strategy and financial management, operations improvements, and IT business management and systems. An experienced senior financial executive with over 25 years of experience and a track record of success, with proven leadership skills and expertise to drive efficiency and control through improving financial and performance management practices, including financial and management reporting, controllership functions, Rolling Forecast, data analytics, cost analysis, and operating process redesign.

He has held senior positions as CFO, Controller, VP Business Strategy, and Vice-President FP&A, assisting companies in diversified industries of various sizes. A Senior Partner at KPMG Consulting leading globally, its Strategy and Performance Management consulting practice, and Senior Director at Oracle with responsibilities for business and marketing strategy of their Financial Management and Enterprise Performance Management (EPM) Systems.

His client experiences include Palo Alto Networks, Amplify Education, John Wiley & Sons, Rodan & Fields, MetLife, TIAA-CREF, Merck, Pfizer, Citigroup, Federal Reserve, ASCAP, NBC and many other global companies.

Larry is a CPA, MBA, and CGMA and received AICPA’s Thought Leader award for creating and operating its Center for Excellence in Financial Management. Formerly Editor in Chief of the Journal of Strategy Management, Handbook of Financial Management, Professor at Columbia University Graduate Business School, Senior Business Advisor at the University of Pennsylvania’s Wharton Graduate Business School, and author of numerous books, research papers, and articles on finance operations and best practices.

Author's Articles

Lawrence-Maisel-Analytics-Scorecard-Main-Cropped
Analytics Scorecard for the Right KPIs to Increase Performance
August 15, 2023
FP&A Tags:
FP&A Analytics, FP&A KPI, AI in FP&A

In this article, we discuss how using Strategy Maps with AI-enabled analytics becomes an excellent technique for visually elucidating strategic objectives with the corresponding KPIs, forming financial and operational metrics, and highlighting their interdependences with the help of an Analytics Scorecard™.

Read more
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Event Calendar

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Bridging Today and Tomorrow: FP&A's Strategic Adoption of Present and Future AI Capabilities
 
Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond
 
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Generative AI in FP&A: From Hype to Real Impact
 
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Future Meetings

The FP&A Trends Webinar: FP&A 2026+: Top 5 Trends Through the AI Lens
The FP&A Trends Webinar Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond

December 4, 2025

The Digital North American FP&A Circle
The Digital North American FP&A Circle Generative AI in FP&A: From Hype to Real Impact

December 9, 2025

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