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FP&A Trends Webinar Recording: A New Age of Zero-Based Budgeting
FP&A Tags
Zero-Based Budgeting (ZBB)
Planning and Budgeting
FP&A Technology
FP&A Transformation
February 9, 2021

The webinar was proudly sponsored by:

In the current changing environment, Zero-Based Budgeting (ZBB) transforms into a wider framework of Zero-Based FP&A.

This is a concept in which ZBB principles are applied to not only expenses but also to other areas of the FP&A process. It encourages a culture of business partnering and value creation, as well as rigorous evaluation of key business drivers.

In this webinar, you will learn about...

  • Zero-Based Budgeting (ZBB) Evolution: from ZBB to Zero-Based FP&A
  • ZBB as a Management System and Culture
  • A New Age of Zero Based Budgeting: Learnings and Successes
  • ZBB Technology Enablers

The Panel:

  • Tom Vanoverschelde, Portfolio Finance Director at Capita, London FP&A Board member
  • Dawn LaDuke, Vice President FP&A Global Supply Chain at Nature's Bounty Co., New York FP&A Board member
  • Lawrence Serven, Regional Director and Thought Leader at Board International
  • Larysa Melnychuk, MD of FP&A Trends Group (Discussion Facilitator)

Lawrence Serven

Lawrence Serven is an internationally recognized authority on enterprise performance management (EPM). He is the founder and former CEO of XLerant, Inc., a leading EPM software company. He is also the author of Value Planning: The New Approach to Building Value Every Day (J. Wiley & Sons) that earned the endorsement of the CEO of Pfizer, the CFO of Walmart and other industry leaders. Lawrence’s work has been profiled in the New York Times and The Harvard Business Review. Lawrence has also contributed articles to The Harvard Management Update, The Journal of Corporate Accounting & Finance, CFO Magazine, Strategic Finance, BPM Magazine and other industry-leading publications.

Dawn LaDuke

Dawn LaDuke is Vice President of Global Supply Chain FP&A with The Nature’s Bounty Company. She is responsible for providing global supply chain financial leadership and support for brands which include Nature’s Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Pure Protein®, Body Fortress®, MET-Rx®, Solgar®, Balance Bar®, Puritan’s Pride®, Ester C®, and Dr. Organic®.

Dawn has 20+ years of global CPG experience in various areas of FP&A including Supply Chain, Commercial, Corporate, and e-Commerce/DTC at The Nature’s Bounty Company, Mondelez, Kraft Foods, Clorox, and Nestle.

Tom Vanoverschelde

With a background of internal audit, Tom moved into the business and has done multiple FP&A, commercial finance and finance director roles. His current role is with outsourcing and technology firm Capita, where he is the finance director for the financial services portfolio.

Tom was heavily involved in setting up and managing the Zero Based Budgeting process within Heinz after that company was taken over by private equity fund 3G Capital.

Larysa Melnychuk

Larysa Melnychuk is a passionate Financial Planning & Analysis (FP&A) professional and influencer who has held senior FP&A roles at leading organisations before setting up the International FP&A Board in 2013. The Board is a global and well-recognised professional think-tank that aims to bring together the knowledge and experience of senior FP&A professionals and aid the development of best practice in the profession.

In the last three years, she successfully expanded the Board into 27 chapters in 16 countries across Europe, the Middle East, Asia, Australia, and North America.

Larysa is also the founder and CEO at the FP&A Trends Group (fpa-trends.com), the leading online resource for FP&A professionals. She chairs the Global AI FP&A Committee and runs a number of high-profile initiatives in the area of modern financial analytics.

Larysa holds a Master of Science degree in physics of materials and is a qualified chartered management accountant (CIMA), chartered global management accountant (CGMA) and is a holder of an FP&A certification. She is also a member of the exam content writing team for the Association of Finance Professionals (AFP) FP&A certification.

Larysa is also a passionate conference speaker and writes articles on various FP&A-related subjects.

The recording is available for registered users only

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The Face-to-Face Frankfurt FP&A Board
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June 11, 2025

The Face-to-Face New York FP&A Board
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The Face-to-Face Sydney FP&A Board
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The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
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