FP&A professionals rarely play just one role. The strongest teams know when to switch hats.

Daniel Franken, Finance Director & Managing Director Germany at Trouw Nutrition, shares how his team applies five FP&A roles: Analyst, Architect, Data Scientist, Storyteller, and Influencer.

Instead of fixed job descriptions, people switch between these roles depending on what the business needs.

His team maps its strengths and gaps, while AI and automation help expand capabilities and speed up delivery.

The key is knowing “what done looks like” so work moves smoothly between people and roles.

Watch the full video below to see the five FP&A roles in practice.

Read our recent FP&A Trends Insights Paper, "Five Essential FP&A Team Roles that Power Strategy and Transformation," to explore how five key FP&A roles: the Architect, the Analyst, the Data Scientist, the Data Storyteller, and the Influencer, evolve and adapt to new challenges and technologies.