Dear colleagues,

Making the right choices at the right time is the foundation of profitability. Set prices too high, and you lose customers. Focus too much on growth, and margins shrink. Fail to analyse profitability, and resources get misallocated. The challenge is finding the right balance—and FP&A plays a crucial role in making it happen.

In this issue, we explore the critical aspects of profitability analysis. From smart pricing strategies to a proven framework for balancing investment and return and the power of profitability analysis in decision-making — these insights will help FP&A professionals steer their organisations toward lasting financial success.

I also would like to invite you to participate in the the 9th annual FP&A Trends Survey. Answering the questions takes just 10-12 minutes, and in return, you will be among the first to receive our comprehensive survey report in July 2025.

Dive in and sharpen your profitability mindset!

Best regards,

Larysa Melnychuk, CEO and Founder
FP&A Trends Group & International FP&A Board

FP&A is at a crossroads. As technology accelerates, business models shift and uncertainty becomes the norm, finance teams must adapt faster than ever. But how prepared are organisations? What skills, tools and strategies are shaping the future of FP&A?

Take part in the FP&A Trends Survey 2025 and contribute your insights. Help uncover the latest trends, benchmark industry practices, and provide a clearer picture of where FP&A is heading. Join this global initiative and make your voice count!

By Amrish Shah, CFO at Metabolic

Revenue alone doesn’t tell the full story — true financial success comes from understanding where profitability is generated and where it is lost. Without a clear view of margins across products, customers and business units, organisations risk investing in the wrong areas, missing cost inefficiencies and making decisions that weaken long-term performance. FP&A plays a critical role in turning data into actionable insights.

Read this article to explore how you can harness AI and data science in your FP&A practice, with tips to build confidence and drive smarter decisions.

By Massimo Garau, CFO at Veganz Group AG

Pricing is one of the most powerful tools for profitability, yet many companies fail to use it effectively. A well-crafted pricing strategy can boost margins, strengthen market positioning and drive sustainable growth. But without data-driven insights, businesses risk leaving money on the table or pushing customers away.

Read this article to discover how FP&A can guide pricing decisions, avoid common pitfalls and implement strategies that maximise profit without sacrificing competitiveness.

By Parth Kulkarni, Director FP&A at Adobe

Scaling a business requires balancing two competing forces—growth and profitability. Over-investing in expansion can drain resources, while focusing solely on margins can stifle future potential. Achieving long-term success means knowing where to invest, when to optimise and how to align financial strategy with business objectives.

Read this article to explore the Zone to Win framework, a structured approach to managing investments, prioritising innovation and ensuring financial sustainability without compromising growth.

FP&A Trends digital events are vendor-agnostic and complimentary. If you are not able to join the live session, you can register to receive the recording later.

19 March 2025

In an uncertain world, agility is essential—and a well-structured FP&A ecosystem is the foundation for effective scenario management and therefore agility.

Register for this Digital Nordic & Benelux & UKI FP&A Circle to explore how FP&A teams can enhance their practices by integrating key elements—people, culture, data, models, processes, technology, and analytics—to build an agile FP&A ecosystem for scenario management.

26 March 2025

What does it take to drive successful transformation?

Register for this FP&A Trends Webinar to explore Four Layers that can help FP&A teams shape strategies, navigate complexity, and drive sustainable success.

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