In this article, the author outlines how to effectively bridge the gap between finance and marketing teams reporting and shares some learnings from his experience. He exemplifies his lessons with a planning system that helped them achieve a balanced closed-loop approach to finance and marketing planning.
Ankesh Tyagi
Ankesh is a results-driven finance and technology executive with over 15 years of experience leading high-performing teams in the high-tech industry. He has a proven track record of success in corporate finance and strategy, with a passion for using technology to streamline operations and enhance decision-making. Ankesh's diverse background, including experience as a software engineer, data science and financial analyst, has equipped him with a unique perspective on how to effectively leverage technology to solve complex challenges in financial processes. Currently leading an Enterprise Planning and Analytics team at a prominent FinTech company, Ankesh is dedicated to driving growth and innovation through data-driven insights and Strategic Planning.