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The Digital North American FP&A Circle. Generative AI in FP&A: From Hype to Real Impact
December 9, 2025

The Digital FP&A Circle was proudly sponsored by:

Generative AI is no longer an experiment. In leading finance teams, it’s already reshaping how forecasts are built, reports are written, and insights are delivered.

But for most organizations, the real shift is only beginning — and it’s not a technical one. The barriers to progress are no longer about tools, but about people, trust, and data.

Check out the recording of the Digital North American FP&A Circle held on December 9th to explore how teams are moving beyond pilots toward meaningful integration — combining human judgment with Generative AI to build a more confident, responsive finance function - drawing on practical insights from our experienced professional panel.

The Panel:

  • Gaby Makstman, Director of Financial Planning and Analysis at SquareTrade, San Francisco FP&A Board member
  • Scott Campbell, Head of Digital COE - Finance FP&A at Philips, Amsterdam FP&A Board member
  • Atif Hafeez, Global CFO & Board Advisor, AI FP&A Committee member, London FP&A Board member
  • Kyle Trainor, Senior Technology Manager at Wolters Kluwer CCH Tagetik
  • Hans Gobin, FP&A Leader and International FP&A Board Ambassador (Discussion Facilitator)

Hans Gobin, FCCA, MBA

Finance Director with over 20 years of experience in Financial reporting (Internal, External, PLC, Board), FP&A, Performance Management, Systems Implementation, Multinational Project managements, Transformation & Change Management, M&A, BPO & SSC.

Experience working in different company sizes ranging from Start-ups to large PLC and PE backed and experience working in various different sectors including manufacturing, retail, pharmaceutical, FMCG & Practice.

Founder member of the London International FP&A board regularly delivering talks on FP&A related subject matters.

Hans Gobin's LinkedIn profile: https://www.linkedin.com/in/hans-gobin-020118b/

Dominic Nguyen

Dominic Nguyen has over 25 years of experience in Corporate Performance Management. Before joining Wolters Kluwer CCH Tagetik, he built his extensive knowledge of the FP&A industry at Oracle, Workday-Adaptive Planning, IBM, and Accenture, working in roles across Sales, Pre-Sales, and Consulting for a variety of customers and industries.

Fernanda Noronha

Fernanda is based in Chicago, USA.

Fernanda is a multicultural finance and accounting executive with nearly two decades of experience in international conglomerates across three countries and two continents.

She has a rich background in strategic financial planning, technical accounting, and process innovation. Her expertise includes driving financial strategy and leading significant finance transformations marked by a commitment to efficiency, compliance, and strategic alignment.

She is currently supporting Grainger, where she leads a talented team of finance, data engineers, and mathematics professionals focused on designing and implementing the future of finance, enhancing the use of data and visualization.

 

Dominic Nguyen

Dominic Nguyen has over 25 years of experience in Corporate Performance Management. Before joining Wolters Kluwer CCH Tagetik, he built his extensive knowledge of the FP&A industry at Oracle, Workday-Adaptive Planning, IBM, and Accenture, working in roles across Sales, Pre-Sales, and Consulting for a variety of customers and industries.

Dr. Rolf Gegenmantel

Dr. Rolf Gegenmantel is Chief Product Officer at Jedox, an award-winning EPM software solutions provider with global headquarters in Freiburg, Germany, where he leads the company’s product strategy. With his passion for improving the way businesses operate, Rolf took the helm of the company’s worldwide market activities and business consulting in 2011. Following his doctorate in Economics at the prestigious Goethe University, Rolf developed extensive conceptual and technical experience at major Business Intelligence providers in Europe and North America.

 

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