In this article, the author explores how Integrated FP&A transforms traditional business partnering into a proactive, strategic function that drives alignment, agility, and long-term value creation.
Sonia Moscatelli Diwane
Sonia Moscatelli Diwane is a senior finance executive with 20 years of experience across global technology and e-commerce companies in Europe and the US.
She is currently CFO and VP of Brand Expedia at Expedia Group, where she leads financial strategy, P&L ownership, and investment decision-making to support sustainable growth.
Prior to this role, Sonia spent over a decade at eBay, most recently serving as CFO for Global Advertising and CFO for Europe and International Markets. Earlier in her career, Sonia built a strong foundation in public accounting and consulting at PwC and Deloitte, working with large multinational and SEC-listed companies across US GAAP and IFRS environments.
She is a licensed Swiss CPA and brings deep expertise in FP&A, business partnering, analytics, and financial leadership in complex, global organisations.
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