In this article, Campari Argentina’s FP&A team shares how they built FP&A revenue growth capabilities through RGM tools, mindset, and cross-functional action.
Sebastian Ferreira
Sebastián is a dynamic business executive who blends deep financial expertise with strategic thinking to drive sustainable growth across complex markets. With nearly two decades of experience, he has held senior leadership roles in global organisations, including his current position as Finance Director for Argentina, Peru, and South American Partnership Markets at Campari Group.
Throughout his career—spanning the U.S., Argentina, and Latin America—Sebastián has consistently demonstrated a sharp ability to integrate financial insight with business strategy. His decision-making is rooted in a holistic understanding of operations, enabling him to translate numbers into actionable plans that support long-term value creation at companies like Campari, Kärcher, Alsea, and Volkswagen.
Sebastián holds a Master’s in Business Management from Universidad del CEMA and a degree in Accounting & Economics from Universidad de Buenos Aires.
+
Subscribe to
FP&A Trends Digest
We will regularly update you on the latest trends and developments in FP&A. Take the opportunity to have articles written by finance thought leaders delivered directly to your inbox; watch compelling webinars; connect with like-minded professionals; and become a part of our global community.