Rolling Forecast held great promise when first introduced 20 years ago, but has a mixed track record on actually delivering on hoped-for improvements
Lawrence Serven
Lawrence Serven is an internationally recognized authority on enterprise performance management (EPM). He is the founder and former CEO of XLerant, Inc., a leading EPM software company.
He is also the author of Value Planning: The New Approach to Building Value Every Day (J. Wiley & Sons) that earned the endorsement of the CEO of Pfizer, the CFO of Walmart and other industry leaders.
Lawrence’s work has been profiled in the New York Times and The Harvard Business Review.
Lawrence has also contributed articles to The Harvard Management Update, The Journal of Corporate Accounting & Finance, CFO Magazine, Strategic Finance, BPM Magazine and other industry-leading publications.
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