The FP&A Trends Webinar. Designing the FP&A Operating Model for the AI Era
The webinar was proudly sponsored by:
You have invested in better tools, better data, and new skills. Yet decisions still take too long, and the business does not always listen.
The latest FP&A Trends Survey shows that 47% of FP&A teams are only coping, while just 2% are fully optimized. Technology has moved on, but many FP&A operating models have not.
Olga Rudakova, FP&A Trends Ambassador and Discussion Facilitator
Olga Rudakova
Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.Thriving for continuous optimization and change.
Fernanda Noronha
Fernanda is based in Chicago, USA.
Fernanda is a multicultural finance and accounting executive with nearly two decades of experience in international conglomerates across three countries and two continents.
She has a rich background in strategic financial planning, technical accounting, and process innovation. Her expertise includes driving financial strategy and leading significant finance transformations marked by a commitment to efficiency, compliance, and strategic alignment.
She is currently supporting Grainger, where she leads a talented team of finance, data engineers, and mathematics professionals focused on designing and implementing the future of finance, enhancing the use of data and visualization.
Atif Hafeez
Atif Hafeez is an eminent Chief Financial Officer whose career spans over two decades, encompassing both private and public equity landscapes across traditional and technological domains. A seasoned business administrator and board member, he possesses a distinguished blend of global acumen in financial leadership, business strategy, and corporate governance, honed through extensive international experience.
Currently, Atif serves as Group CFO at Quantanite, a pioneering Service-as-Software enterprise driving B2B growth and efficiency through AI precision and operational excellence. In this capacity, he leads strategic and financial initiatives, shaping corporate direction, steering business expansion, and spearheading digital transformation and service innovation.
Throughout his career, Atif has held senior leadership roles at some of the world’s most esteemed organisations. His most notable affiliations include Ibex Limited (formerly LSE-listed, now NASDAQ-listed), The Resource Group (TRG; PSE-listed), Hino Motors Limited (a subsidiary of Toyota Motor Corporation; NYSE, LSE & PSE-listed), and PricewaterhouseCoopers (PwC). A firm advocate of cross-functional, multigenerational, and digitally augmented workspaces, he champions their seamless integration to enhance organisational adaptability and strategic agility. He has led and developed an expansive portfolio of business functions, serving in such diverse executive capacities as Chief Financial Officer, Executive Board Member, Country Head, Finance Director, Vice President of Global Treasury, Vice President of Group Finance, Chief HR Officer, and Chief Compliance Officer.
Beyond his executive career, Atif serves on multiple non-executive boards in the Third Sector and contributes insights on emerging strategic leadership through speaking and writing engagements.
His professional credentials include Certified Accountant, Certified Director, and Certified Executive Coach. He is currently pursuing an MSc in Management Sciences at the University of Bristol.
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