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The Digital Middle Eastern FP&A Circle: Digital FP&A: Deploying AI/ML for Planning, Budgeting & Forecasting
FP&A Tags
AI/ML FP&A
Digital FP&A
FP&A Case Studies
September 26, 2022

The event was proudly sponsored by:

The FP&A Trends Survey 2022 shows that newer technologies, such as cloud-based systems and AI/ML are having a big impact on FP&A performance. It's no wonder that digital FP&A is a huge subject now.

We have already entered the era of digital FP&A, where humans and Artificial Intelligence work hand in hand to achieve better analytical results. At the same time, many organisations continue to exercise traditional budgeting and planning cycles and seem to be so far away from deploying any digital methods yet.

That is why we decided to devote our digital circle to the subject of Digital FP&A and Deploying Artificial Intelligence (AI) and Machine Learning (ML) for Planning, Budgeting & Forecasting.

Watch the recording of the Digital Middle Eastern FP&A Circle to hear insights from senior practitioners and thought leaders about their experiences on Digital AI/ML FP&A.

The Panel: 

  • Wibe Spekking, CFO at Microsoft, Amsterdam FP&A Board member
  • Gizelda Ekonomi, Financial Planning Transformation - Senior Manager at Vodafone
  • Muhammad Zeeshan Taqi, Managing Partner - FP&A at Hub of Finance Transformation, Dubai FP&A Board member
  • Andreas Simon, Regional Director MEA at Jedox 
  • Olga Rudakova, Finance Professional and International FP&A Board Ambassador (Discussion Facilitator)

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.

At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to the insights-driven organization are.

Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.

LinkedIn profile: https://www.linkedin.com/in/olgarudakova/

Andreas Simon

Andreas has over 25 years’ international business development, sales and technical experience, helping companies in their digitalization and automation process. For the past 6 years he has held the position of Sales Director, EMEA at Jedox. Andreas is an expert in Enterprise Performance Management (EPM), as well as other technology areas, and is based in Dubai. Prior to joining Jedox, Andreas held exec positions in companies including Infor, TONBELLER AG, Systems Union and MIS AG.

Wibe Spekking

Wibe Spekking currently holds the position of CFO. During his tenure at Microsoft, he has held various positions in Local, regional and worldwide finance roles. These positions were around strategic business planning, financial management and compliance, continuously improving processes and providing senior management information to support the business. On this journey, he has experienced the change of financial support as well the transformation of technology and how to use it in the finance function

Gizelda Ekonomi

Gizelda holds the position of Senior Financial Planning Transformation Manager in Vodafone Group. She is currently leading NextGen Forecasting Programme - a transformative and innovative programme which aims to automate and transform the Financial Planning Process through Machine Learning capabilities. She is a highly qualified finance professional with more than 17 years of experience in process audit and improvement, financial management and business planning. Through this path, she has acquired in-depth knowledge and understanding of the telecommunication business.

Muhammad Zeeshan Taqi

Muhammad is a strategic finance professional and an entrepreneur with a track record of more than 17 years of adding a tremendous amount of value to businesses across a diversified range of industries within Asia, the Middle East & Europe region by improving their strategic position, competitive edge in the market, operational excellence, accounting & finance functions, profitability, and cash flow leading to sustainable business growth.

He is Associate Certified Chartered Accountant- ACCA Member, U.K, Chartered Accountant - AAA , U.A.E, Trained strategist from U.S.A and holds masters degree in commerce.

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