The Digital London FP&A Circle: Cash Flow Planning - Why the Traditional Profit-Driven Mindset Needs to Be Rethought
The event was proudly sponsored by:
Cash Flow Management is both an art and a science. It is also difficult to master. Traditionally, FP&A teams have been more focused on Profit and Loss account. However, in high uncertainty, FP&A's need to develop a "Cash Flow" Mindset. So what does this involve?
Watch the recording from the Digital London FP&A Circle to find out the answer. You will hear insights from practitioners and thought leaders about why the traditional profit-driven mindset needs to be rethought for Cash Flow Planning.
The Panel:
- Gemma Davie, Associate Director, Performance (FP&A) at comparethemarket.com, London FP&A Board member
- William Howell, Senior FP&A Manager at Honda of the UK Manufacturing, London FP&A Board member
- Atif Hafeez, CFO/Corporate Treasurer in Private Equity and Board Member in Third Sector, London FP&A Board
- Bob Elliott, Senior Solution Manager at Unit4 FP&A
- Olga Rudakova, Finance Professional and International FP&A Board Ambassador (Discussion Facilitator)
The recording is available for registered users only