Dear colleagues,

“Never take your eyes off the cash flow because it’s the lifeblood of business.” — Sir Richard Branson, a British entrepreneur and founder of the Virgin Group

We say it, we know it — and yet it is very often the first thing lost in translation between plans and reality. Cash flow hides in the footnotes until it’s too late.

In this digest issue, we bring cash flow back to the centre of planning — not as an afterthought, but as the system that keeps every decision alive. You’ll find a guide on consolidated cash visibility, along with articles that explore transformation, liquidity control, and the balance between growth and funding.

Together, these pieces show that cash flow isn’t a metric — it’s the rhythm that keeps business in motion.

Best regards,

Larysa Melnychuk, CEO and Founder
FP&A Trends Group & International FP&A Board

Managing consolidated cash flow statements across multiple entities, currencies, and data sources is no small feat. For finance leaders, accuracy and compliance are non-negotiable.

Don't let complex reporting slow you down. This guide has everything you need to simplify your reporting before year-end.

You’ll learn how to:

• Understand the real drivers of liquidity and performance
• Avoid common pitfalls that distort visibility and investor confidence
• Build transparency and audit-readiness into every statement
• Choose the right method and streamline your close process

Get your copy of the guide and see how CFOs are driving greater accuracy, control, and insight across their group cash flow.

By Wai Yee Tsang, Senior FP&A Consultant and Larysa Melnychuk, CEO and Founder of FP&A Trends Group & International FP&A Board

Every organisation claims to manage cash, yet few build their plans around it. Forecasts still start with the P&L and end with liquidity as a late adjustment. Somewhere between modelling and execution, timing gets lost — and with it, control.

Read this article to see how finance teams are redefining planning rhythm, so cash becomes part of every decision, not the reconciliation that follows it.

By Massimo Garau, Founder of Second Life Asset Management

The value of a plan is measured by how well it holds when nothing goes to plan. Liquidity management is that moment of truth — where visibility, timing, and trust must align.

Read this article to discover how FP&A teams create order in uncertainty through short cycles, consistent communication, and decisions grounded in principle rather than panic.

By Christopher Thomas, Founder of “Blue Oak Consulting”

Growth stories fail in the cash notes. Pipeline expands, receivables stretch, inventory swells — and suddenly runway becomes the roadmap. The uncomfortable truth: many scaling plans don’t pencil once you price timing, risk, and working-capital drag.

Read this article to pressure-test expansion with cash math, align sales incentives with cash conversion, and design “growth at cost of capital” rather than “growth at any cost.”

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12 November, 2025

According to the 2025 FP&A Trends Survey, only 14% of FP&A teams rate their data quality as ‘Best in Class’, while 26% say it is low or poor - gaps that can mean the difference between leading and lagging in today’s volatile market. How can finance leaders transform scattered data into a true competitive advantage?

Register for this webinar to unlock the full value of your data with insights from a panel of senior finance practitioners and thought leaders.

4 December, 2025

What will FP&A look like in 2026? For leading organisations, the future is already taking shape — driven by AI, continuous planning, and real-time decision-making. But for most, the journey is just beginning.

Register for this webinar to explore five visionary trends already redefining FP&A in the most forward-thinking teams. Together, they form the blueprint for Autonomous Finance — a self-learning, decision-oriented FP&A core that anticipates, adapts, and orchestrates across data, systems, and teams.

9 December, 2025

Generative AI is no longer an experiment. In leading finance teams, it’s already reshaping how forecasts are built, reports are written, and insights are delivered.

Register for this webinar to explore how teams are moving beyond pilots toward meaningful integration — combining human judgment with Generative AI to build a more confident, responsive finance function.

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