Skip to main content
logo

Main menu

  • Home
  • FP&A Insights
    • FP&A Articles
    • FP&A Publications
    • FP&A Trends Digest
    • Short Videos
    • Our Contributors
  • FP&A Events
    • International FP&A Board
    • FP&A Trends Webinars
    • Digital FP&A Circles
  • AI FP&A Committee
    • Introduction
    • Members
    • Resources
    • Meetings
  • FP&A Tools
    • FP&A Trends Maturity Model
  • About Us
    • Company Policy
    • Privacy Policy
    • Editorial Guidelines
    • Our Ambassadors
    • Our Sponsors & Partners
    • Contact Us
  • Sing up
  • Login
image banner
The FP&A Trends Webinar: The Power of FP&A Storytelling: Vitality Insurance Case Study
October 23, 2024

The webinar was proudly sponsored by:

In today's data-driven world, the difference between ordinary financial reports and impactful business insights lies in the power of FP&A storytelling. Imagine being able to transform complex data into compelling narratives that not only inform but inspire strategic decision-making and drive business success. This is the new frontier of Financial Planning & Analysis.

The FP&A Trends Webinar on October 23 explored the transformative potential of storytelling in FP&A. At this time of advanced analytics, flexible dashboarding, and effective data visualization, FP&A storytelling has evolved into both an art and a science.

Our expert speakers shared practical techniques and real-world examples of how effective storytelling can elevate your FP&A capabilities. 

The Panel:

  • Hannah Coltart, Finance Director, Vitality Insurance
  • Roger Copleston, Director of Planning Strategy and Transformation, Anaplan
  • Olga Rudakova, Finance Professional and International FP&A Board Ambassador (Discussion Facilitator)

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.

At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to the insights-driven organization are.

Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.

LinkedIn profile: https://www.linkedin.com/in/olgarudakova/

Roger Copleston

Roger is a Director in Anaplan’s Business Value and Strategy team, Roger helps customers build transformative planning solutions. With over 20 years of experience, Roger has led planning processes in global organisations and led transformational programmes in global Fortune 500 companies from design to execution for KPMG, Genpact, and as an independent advisor to boards and senior executives.

Roger is a Chartered Management Accountant (ACMA) (CGMA) and possesses an MBA and ESG certification.

LinkedIn profile: https://www.linkedin.com/in/rogercopleston/

The recording is available for registered users only

+

Subscribe to
FP&A Trends Digest

We will regularly update you on the latest trends and developments in FP&A. Take the opportunity to have articles written by finance thought leaders delivered directly to your inbox; watch compelling webinars; connect with like-minded professionals; and become a part of our global community.

Create new account

Future Meetings

  • Digital
  • In person
Riyadh FP&A Board
The Face-to-Face Riyadh FP&A Board
Creating Your Transformation Map with the FP&A Trends Maturity Model

February 10, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar. FP&A Roles Reimagined for the AI Agentic Era
FP&A Roles Reimagined for the Agentic AI Era

January 21, 2026

The FP&A Trends Webinar
The FP&A Trends Webinar. The Winning Formula of FP&A Storytelling
The Power of FP&A Storytelling

February 4, 2026

Pagination

  • Previous
  • December 2025
  • Next
Su Mo Tu We Th Fr Sa
30
1
2
3
4
5
6
 
Bridging Today and Tomorrow: FP&A's Strategic Adoption of Present and Future AI Capabilities
 
Inside the Crystal Ball: Five Transformative Trends in FP&A in 2026 and Beyond
 
7
8
9
10
11
12
13
Generative AI in FP&A: From Hype to Real Impact
 
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
 
 
 
All events for the year

Homepage – Acme Corp

Visit our register pageemailVisit our LinkedIn pagelinkedinVisit our Twitter profiletwiterWatch our YouTube channelyoutube Visit our register pagefp&a digest

A leading international think tank dedicated to advancing the practice of Financial Planning and Analysis (FP&A). Its mission is to shape the future of the profession by exploring emerging trends and sharing best practices through research, publications, events, education, and advisory work.

Foot menu

  • FP&A Articles
  • FP&A Publications
  • FP&A Trends Digest
  • International FP&A Board
  • FP&A Trends Webinars
  • AI FP&A Committee

© 2015 - 2025, FP&A Trends Group. All rights reserved.

0