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The Digital North American FP&A Board: The Art and Science of FP&A Storytelling
FP&A Tags
FP&A Storytelling
September 16, 2021

There are innumerable excellent stories to be told in FP&A, many of which can facilitate the decision-making process. At this time of advanced analytics, flexible dashboarding and effective data visualization, FP&A storytelling has become both an art and a science.

How can we apply analytics, visualization and dashboarding to FP&A Storytelling in order to enhance the fact-based decision-making process? 

Watch the recording of the Digital North American FP&A Board to learn more about the Art and Science of FP&A Storytelling from our experienced, international panel of experts:

The Panel:

  • Olga Rudakova, Finance Professional and Data Skills Trainer
  • Tanbir Jasimuddin, Director of Finance at Vardags, a London FP&A Board member
  • Veronica Lopez, Director of Finance, Customer Development at Nestlé Canada
  • Michael Lengenfelder, Head of FP&A Product Management at Unit4
  • Hans Gobin, FP&A Leader and International FP&A Board Ambassador (Discussion Facilitator)

Hans Gobin, FCCA, MBA

Finance Director with over 20 years of experience in Financial reporting (Internal, External, PLC, Board), FP&A, Performance Management, Systems Implementation, Multinational Project managements, Transformation & Change Management, M&A, BPO & SSC.

Experience working in different company sizes ranging from Start-ups to large PLC and PE backed and experience working in various different sectors including manufacturing, retail, pharmaceutical, FMCG & Practice.

Founder member of the London International FP&A board regularly delivering talks on FP&A related subject matters.

LinkedIn profile: https://www.linkedin.com/in/hans-gobin-020118b/

Michael Lengenfelder

Head of FP&A Product Management

Michael Lengenfelder joined the former prevero Austria GmbH 15 years ago as a consultant and has been part of the Unit4 FP&A journey ever since. He offers a broad range of experience and knowledge in consulting and FP&A applications. He became VP Business Unit Utilities in 2013, followed by Vice President Finance two years later, and finally Head of FP&A Product Management in 2021.

LinkedIn profile: https://www.linkedin.com/in/michael-lengenfelder-910a20/

E-Mail: michael.lengenfelder@unit4.com​

Tanbir Jasimuddin

Finance Director at Vardags

Tanbir joined Vardags as Director of Finance in February 2020. A chartered management accountant (ACMA, CGMA), he is responsible for Vardags’ overall financial management, including internal control, risk, planning, reporting and analytics.

As an undergraduate, Tanbir studied Chemistry at Kings College, London. He then went on to complete his MBA at Henley Business School.

Prior to joining Vardags, Tanbir held finance leadership roles and Slater & Gordon, Womble Bond Dickinson and Clifford Chance. Tanbir has also enjoyed a successful career as a management consultant at McKinsey, KPMG and Capgemini, where he worked with global blue-chip organisations on a broad range of projects to transform financial performance and operations.

Tanbir specialises in using leveraging analytics to drive organisational performance, and digital technologies to drive efficiencies within the finance function. As well as being a keen runner and cyclist, he is passionate about encouraging the CFO and the wider finance community to develop into ‘digital natives’.

LinkedIn profile: https://www.linkedin.com/in/tanbirj/

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.

At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to insights-driven organization are.

Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.

LinkedIn profile: https://www.linkedin.com/in/olgarudakova/

Veronica Lopez

Currently Finance Director, Customer Development at Nestlé Canada.

2021 EMBA candidate Northwestern University (Kellogg-Schulich), with Public Accountant, Bus. Admin degrees (Univ Mar del Plata, Argentina).

Experienced Finance business partner with +8 years in leadership positions, played an active role in formulating strategic business plans for functions and business units.

Advisor in joint business planning with retail customers and participant in negotiations.

Extensive work in Corporate Finance and M&A transactions that include business integrations (Starbucks CPG, Delissio, Novartis Medical Nutrition) and divestiture transition services (Carnation, factories). With people manager experience of +14 years, currently leads a team of 31 finance employees.

LinkedIn profile: https://www.linkedin.com/in/veronica-lopez-2466a310/

The recording is available for registered users only

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Transforming FP&A Together: Human & AI Synergy
 
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Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
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FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

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