The Digital Middle Eastern FP&A Board was proudly sponsored by:
As organisations confront a more dynamic world, the traditional budgeting process is increasingly criticised as obsolete. But what if your business is still not ready to abandon traditional budgeting completely?
Zero-Based Budgeting (ZBB) can act as a stepping stone to a more modern budgeting process. It not only helps to ‘justify the expenses’ but also enables us to understand key drivers and improve our planning process.
Atthis Digital Middle Eastern FP&A Boardsenior finance practitionersdiscussed how to successfully implement ZBB.
Finance Director with over 20 years of experience in Financial reporting (Internal, External, PLC, Board), FP&A, Performance Management, Systems Implementation, Multinational Project managements, Transformation & Change Management, M&A, BPO & SSC.
Experience working in different company sizes ranging from Start-ups to large PLC and PE backed and experience working in various different sectors including manufacturing, retail, pharmaceutical, FMCG & Practice.
Founder member of the London International FP&A board regularly delivering talks on FP&A related subject matters.
Andreas has over 25 years’ international business development, sales and technical experience, helping companies in their digitalization and automation process. For the past 6 years he has held the position of Sales Director, EMEA at Jedox. Andreas is an expert in Enterprise Performance Management (EPM), as well as other technology areas, and is based in Dubai. Prior to joining Jedox, Andreas held exec positions in companies including Infor, TONBELLER AG, Systems Union and MIS AG.
Clara Hoon
Clara Hoon is the International Media Finance Leader at Nielsen, covering all markets outside of the US. In her 20 years’ experience, Clara has held various Finance roles in Finance / Strategy functions, including FP&A, Controllership and Corporate Strategy. She has worked in multinational companies across different industries like Retail (Timberland), Pharma (Baxter), FMCG (Cerebos, Cadbury, Kraft, Burger King) and Services (Nielsen).
She started her career in Singapore, focusing on Asia Pacific and in the past decade, expanded geographically to international markets in the Middle East, Africa, Europe and Latin America. She is currently based in Dubai, UAE.
Clara is a proven Finance Leader with international experience, having led teams through organisational / system changes and a trusted partner to the various international / regional commercial leaders she works with.
Mohamed ElRouby
Finance Business Partner/ FP&A leader, with 20 years of experience in global multinational companies; J&J, Novartis, Allergan, Takeda, and Energizer.
Handled multiple international senior finance roles across the Middle East, Africa, India, Turkey and South west Asia.
International finance speaker.
CGMA Chartered Global Management Accountant from CIMA Chartered Institute of Management Accountant, UK.
FPAC Certified Corporate FP&A professional, from AFP Association for Financial Professional, USA.
MBA in Finance & Investment.
Akshat Khandelwal
Akshat is currently the CFO of Kraft Heinz MEA covering geographies ranging from Turkey to Pakistan and Egypt to South Africa. He has been working in various roles within finance in his career at Kraft Heinz. He has been part of Supply Chain Finance, FP&A and ZBB, Commercial Finance & RGM.
Akshat started his career in Goldman Sachs in technology and partnering with the finance teams there post which he did an MBA at the University of Oxford".
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