Are your charts telling a story or just showing numbers?

Jürgen Faisst, Author, Speaker, and Managing Partner at IBCS Institute, made one thing clear: in finance, it’s not about the data — it’s about the story it tells.

In a striking example from PepsiCo’s report, he showed how smarter visuals can reveal trends that static pie charts simply miss.

He argued that data visualisation must go beyond observation. It should explain, guide, and support strategic decisions because effective storytelling isn’t just about showing trends. It’s about driving insights and supporting action.

Watch the video to learn more.