FP&A isn’t just about the numbers anymore – it’s about driving real impact.

In the AI era, this role is more powerful than ever, driving smarter, faster decisions through advanced data insights.

In this video, Wim De Rouck, Finance Director at Amazon, shares how his team uses tools like chat ops and machine learning to boost efficiency and forecasting accuracy.

But he’s clear: AI must be used responsibly. Human judgment, communication, and accountability are still irreplaceable.

Watch the case study to see how Amazon blends innovation with thoughtful finance leadership.