Skip to main content
Home
The Online Resource for Modern FP&A Professionals
Please register to receive the latest FP&A news, updates and tips Login

Main menu

  • Home
  • FP&A Insights
    • FP&A Trends Digest
    • FP&A Trends Research
    • FP&A Trends Insight Paper
    • FP&A Trends Survey
    • Short Videos
    • Our Contributors
  • FP&A Events
    • International FP&A Board
    • FP&A Trends Webinars
    • Digital FP&A Circles
  • AI/ML Committee
    • Introduction
    • Members
    • Resources
    • Meetings
  • FP&A Tools
    • FP&A Trends Maturity Model
  • About Us
    • Company Policy
    • Privacy Policy
    • Editorial Guidelines
    • Our Ambassadors
    • Our Sponsors & Partners
    • Contact Us
image
The Digital Middle Eastern FP&A Board: The Winning Formula of Integrated FP&A
February 15, 2022

The event was proudly sponsored by:

To respond to uncertainty and rapid change, we need agile decision-making. But organisational agility often faces a considerable barrier: unaligned top-down and bottom-up planning processes.

What is the formula for successful FP&A Integration? What role do FP&A and technology play in harmonising planning processes, and how can this improve planning results?

Watch the full recording of the Digital Middle Eastern FP&A Board to explore these questions, as our experienced panel defines the winning formula of Integrated FP&A.

The Pannel:

  • Lukas Herbert, FP&A Director ICMEA at Takeda, Dubai FP&A Board member
  • Bruno Massera, CFO - Middle East at BRF, Dubai FP&A Board member
  • Durga Srinivas Perisetti, Director FP&A and Operations Analytics at Juniper Networks
  • Andreas Simon, Regional Director MEA at Jedox 
  • Olga Rudakova, Finance Professional; International FP&A Board Ambassador (Discussion Facilitator)

Andreas Simon

Andreas has over 25 years’ international business development, sales and technical experience, helping companies in their digitalization and automation process. For the past 6 years he has held the position of Sales Director, EMEA at Jedox. Andreas is an expert in Enterprise Performance Management (EPM), as well as other technology areas, and is based in Dubai. Prior to joining Jedox, Andreas held exec positions in companies including Infor, TONBELLER AG, Systems Union and MIS AG.

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.

At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to insights-driven organization are.

Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.

LinkedIn profile: https://www.linkedin.com/in/olgarudakova/

Bruno Massera

Bruno Massera has been working with BRF for more than 12 years. He joined the company in 2009 working for 6 years in the corporate treasury in Brazil. In 2015, he joined a global business development team working on projects in Singapore, Turkey and Egypt. Two years later, he moved to Dubai and has been working on different finance functions such as FP&A, Business Controller, AR & Credit, etc. Since 2019, he has been on a journey of business partnering with his team in the Middle East.

Recently, he was appointed as CFO for the International Markets and created a new team called Integrated Finance aiming to drive finance digital transformation and improve collaboration between finance and other business functions especially Sales & Operations Planning.

Bruno holds an MBA from Fuqua School of Business at Duke University.

Durga Srinivas Perisetti

Durga is a finance professional with 17+ years of experience in FP&A, Business strategy formulation, MIS, Handling Investor relationships, project management across FMCG (J&J, Coca-Cola) and Technology Sector (Cisco).

Currently he works as Finance Director in Juniper Global Business Services center in Bangalore responsible for managing overall FP&A across various functions (Sales, Tech G&A etc..)and Operational Analytics.

Deep expertise in Finance Transformation 15+ years, was instrumental in expanding Analytics portfolio and reshaping FP&A organization within Juniper.

Durga has MBA degree in Finance and a Bachelor of Engineering degree in Computer Science.

Lukas Herbert

Lukas is a Finance professional and Business Partner with more than 15 years in multinational companies.

Currently oversees the FP&A organisation of a diverse region with more than 35 countries.

The recording is available for registered users only

+

Subscribe to
FP&A Trends Digest

We will regularly update you on the latest trends and developments in FP&A. Take the opportunity to have articles written by finance thought leaders delivered directly to your inbox; watch compelling webinars; connect with like-minded professionals; and become a part of our global community.

Create new account

Event Calendar

Pagination

  • Previous
  • May 2025
  • Next
Su Mo Tu We Th Fr Sa
27
28
29
30
1
2
3
 
 
 
 
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Transforming FP&A Together: Human & AI Synergy
 
18
19
20
21
22
23
24
Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
25
26
27
28
29
30
31
FP&A Business Partnering and AI: A New Era
 
All events for the year

Future Meetings

The Face-to-Face Amsterdam FP&A Board
The Face-to-Face Amsterdam FP&A Board Transforming FP&A Together: Human & AI Synergy

May 15, 2025

The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

May 20, 2025

The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

May 22, 2025

BPAI
The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

May 28, 2025

The Face-to-Face London FP&A Board: Data Management & Analytics: Unlocking FP&A Value
The Face-to-Face London FP&A Board Mastering Data in FP&A: Smarter Analytics, Better Decisions

June 5, 2025

FP&A Trends Webinar The Evolving Role of FP&A: From Number Cruncher to Strategic Advisor
The FP&A Trends Webinar Making FP&A Teams Fit for the Future

June 11, 2025

The Face-to-Face New York FP&A Board
The Face-to-Face New York FP&A Board From Insight to Impact: FP&A Business Partnering in Action

June 17, 2025

The Face-to-Face Sydney FP&A Board
The Face-to-Face Sydney FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

June 26, 2025

The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

AI/ML FP&A
AI/ML FP&A
Data and Analytics
Data & Analytics
FP&A Case Studies
FP&A Case Studies
FP&A Research
FP&A Research
General
General
Integrated FP&A
Integrated FP&A
People and Culture
People and Culture
Process
Process
Technology
Technology

Please register to receive the latest FP&A news, updates and tips.

info@fpa-trends.com​

              

Foot menu

  • FP&A Insights
  • FP&A Board
  • FP&A Videos

Footer countries

  • Amsterdam
  • Austin
  • Boston
  • Brisbane
  • Brussels
  • Chicago
  • Copenhagen
  • Dubai
  • Frankfurt
  • Geneva
  • Helsinki
  • Hong Kong
  • Houston
  • Kuala Lumpur
  • London Board
  • London (Circle)
  • Melbourne
  • Miami
  • Milan
  • Munich
  • New York
  • Paris
  • Perth
  • Riyadh
  • San Francisco
  • Seattle
  • Shanghai
  • Singapore
  • Stockholm
  • Sydney
  • Tokyo
  • Toronto
  • Washington D.C.
  • Zurich

Copyright © 2025 fpa-trends.com. All rights reserved.

0