The Digital Middle Eastern FP&A Board: The Winning Formula of Integrated FP&A
The event was proudly sponsored by:
To respond to uncertainty and rapid change, we need agile decision-making. But organisational agility often faces a considerable barrier: unaligned top-down and bottom-up planning processes.
What is the formula for successful FP&A Integration? What role do FP&A and technology play in harmonising planning processes, and how can this improve planning results?
Watch the full recording of the Digital Middle Eastern FP&A Board to explore these questions, as our experienced panel defines the winning formula of Integrated FP&A.
Andreas has over 25 years’ international business development, sales and technical experience, helping companies in their digitalization and automation process. For the past 6 years he has held the position of Sales Director, EMEA at Jedox. Andreas is an expert in Enterprise Performance Management (EPM), as well as other technology areas, and is based in Dubai. Prior to joining Jedox, Andreas held exec positions in companies including Infor, TONBELLER AG, Systems Union and MIS AG.
Olga Rudakova
Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.
At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to insights-driven organization are.
Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.
Bruno Massera has been working with BRF for more than 12 years. He joined the company in 2009 working for 6 years in the corporate treasury in Brazil. In 2015, he joined a global business development team working on projects in Singapore, Turkey and Egypt. Two years later, he moved to Dubai and has been working on different finance functions such as FP&A, Business Controller, AR & Credit, etc. Since 2019, he has been on a journey of business partnering with his team in the Middle East.
Recently, he was appointed as CFO for the International Markets and created a new team called Integrated Finance aiming to drive finance digital transformation and improve collaboration between finance and other business functions especially Sales & Operations Planning.
Bruno holds an MBA from Fuqua School of Business at Duke University.
Durga Srinivas Perisetti
Durga is a finance professional with 17+ years of experience in FP&A, Business strategy formulation, MIS, Handling Investor relationships, project management across FMCG (J&J, Coca-Cola) and Technology Sector (Cisco).
Currently he works as Finance Director in Juniper Global Business Services center in Bangalore responsible for managing overall FP&A across various functions (Sales, Tech G&A etc..)and Operational Analytics.
Deep expertise in Finance Transformation 15+ years, was instrumental in expanding Analytics portfolio and reshaping FP&A organization within Juniper.
Durga has MBA degree in Finance and a Bachelor of Engineering degree in Computer Science.
Lukas Herbert
Lukas is a Finance professional and Business Partner with more than 15 years in multinational companies.
Currently oversees the FP&A organisation of a diverse region with more than 35 countries.
The recording is available for registered users only
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