At the AI FP&A Committee Meeting #27 on June 4, 2025, Atif Hafeez, CFO at Quantanite, shared a presentation, "The Unseen Cultural Shifts: Practical AI Case Study."
Atif Hafeez delivered a thought-provoking presentation on how AI is not just changing finance operations but reshaping workplace culture. Rather than focusing on tools or performance metrics, he explored how AI quietly rewires how teams think, decide, and collaborate.
He emphasised that AI’s greatest impact lies beneath the surface, transforming routines, behaviours, and even team identity. Atif introduced the idea of “digital workers” collaborating with human staff, not to replace them but to augment their roles. He stressed that the key to success lies in cultural adaptation: building trust, mentoring across generations, and fostering psychological safety.
The presentation ended with an engaging Q&A session. The discussions highlighted challenges like implementation, accountability, and skills development. Finance leaders also reflected on the human side of AI adoption and the leadership it demands.
Atif Hafeez
Atif Hafeez is an eminent Chief Financial Officer whose career spans over two decades, encompassing both private and public equity landscapes across traditional and technological domains. A seasoned business administrator and board member, he possesses a distinguished blend of global acumen in financial leadership, business strategy, and corporate governance, honed through extensive international experience.
Currently, Atif serves as Group CFO at Quantanite, a pioneering Service-as-Software enterprise driving B2B growth and efficiency through AI precision and operational excellence. In this capacity, he leads strategic and financial initiatives, shaping corporate direction, steering business expansion, and spearheading digital transformation and service innovation.
Throughout his career, Atif has held senior leadership roles at some of the world’s most esteemed organisations. His most notable affiliations include Ibex Limited (formerly LSE-listed, now NASDAQ-listed), The Resource Group (TRG; PSE-listed), Hino Motors Limited (a subsidiary of Toyota Motor Corporation; NYSE, LSE & PSE-listed), and PricewaterhouseCoopers (PwC). A firm advocate of cross-functional, multigenerational, and digitally augmented workspaces, he champions their seamless integration to enhance organisational adaptability and strategic agility. He has led and developed an expansive portfolio of business functions, serving in such diverse executive capacities as Chief Financial Officer, Executive Board Member, Country Head, Finance Director, Vice President of Global Treasury, Vice President of Group Finance, Chief HR Officer, and Chief Compliance Officer.
Beyond his executive career, Atif serves on multiple non-executive boards in the Third Sector and contributes insights on emerging strategic leadership through speaking and writing engagements.
His professional credentials include Certified Accountant, Certified Director, and Certified Executive Coach. He is currently pursuing an MSc in Management Sciences at the University of Bristol.
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