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The Digital UK & Ireland FP&A Circle: A New Age of Zero-Based Budgeting
FP&A Tags
Zero-Based Budgeting (ZBB)
November 23, 2022

The Digital UK & Ireland FP&A Circle was proudly sponsored by:

In today’s dynamic world, the traditional budgeting process is increasingly outdated. But what if your organisation is still not ready to abandon it completely?

Zero-Based Budgeting (ZBB) allows us to take a fresh look at routine budgeting processes and proves to be a valuable exercise for the whole FP&A team. It enables us to understand key business drivers, encourages a culture of business partnering and value creation, and supports agile FP&A. We can also apply its principles to the wider FP&A process, in what is known as Zero-Based FP&A.

The Digital UK & Ireland FP&A Circle was held on the 23rd of November. Senior practitioners shared their practical insights on the latest trends and developments to successfully implement ZBB.

The Panel:

The Panel:

  • Robert Pyke, FP&A Director at Suntory Beverage & Food Europe
  • Shane O'Connell, CFO, EMEA - Thermal Solutions at Honeywell
  • Daniel Smedley, CFO at AstraZeneca Canada, Toronto FP&A Board member
  • Michael Lengenfelder, Head of FP&A Product Management at Unit4
  • Olga Rudakova, Finance Professional and International FP&A Board Ambassador (Discussion Facilitator)

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.

At the Business Intelligence startup Olga has learned, what the biggest obstacles on the way to the insights-driven organization are.

Currently, as a full-time trainer and consultant she helps her clients bridge the gap between data and actionable insights.

LinkedIn profile: https://www.linkedin.com/in/olgarudakova/

Michael Lengenfelder

Head of FP&A Product Management. Based in Austria.

Michael Lengenfelder joined the former prevero Austria GmbH 15 years ago as a consultant and has been part of the Unit4 FP&A journey ever since. He offers a broad range of experience and knowledge in consulting and FP&A applications. He became VP Business Unit Utilities in 2013, followed

Daniel Smedley

Experienced CFO with expertise across multiple finance sub-functions and the ability to lead large finance and administration organizations. A strategic business partner able to help senior leadership make effective and profitable business decisions. Strong educational background including an MBA with a specialization in finance and a CPA, CMA designation. Based in Toronto, United States.

Shane O'Connell

Experienced finance leader, Chartered Management Accountant (CIMA / AICPA) with over 13 years’ experience in roles of increasing responsibility in global public-limited and private owned companies across the Pharmaceutical, FMCG / Retail, and Consumer Goods industries. Experienced in building and leading finance teams in both corporate and regional structures. Based in Ireland.

Deep experience in budgeting & financial planning including quarterly, annual and mid-range strategic plans. Strong experience in both P&L and Balance Sheet management and decision-support.

The recording is available for registered users only

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Transforming FP&A Together: Human & AI Synergy
 
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Moving from FP&A to Extended Planning and Analysis (xP&A)
 
Five Critical Roles for Building a World-Class FP&A Team
 
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FP&A Business Partnering and AI: A New Era
 
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Future Meetings

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The Face-to-Face Milan FP&A Board
The Face-to-Face Milan FP&A Board Moving from FP&A to Extended Planning and Analysis (xP&A)

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The Face-to-Face Frankfurt FP&A Board
The Face-to-Face Frankfurt FP&A Board Five Critical Roles for Building a World-Class FP&A Team

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The FP&A Trends Webinar FP&A Business Partnering and AI: A New Era

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June 11, 2025

The Face-to-Face New York FP&A Board
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June 17, 2025

The Face-to-Face Sydney FP&A Board
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The Face-to-Face Singapore FP&A Board: Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments
The Face-to-Face Singapore FP&A Board Modern Financial Planning and Analysis (FP&A): Latest Trends and Developments

July 8, 2025

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