Randall Bolten, longtime Silicon Valley CFO, author of "Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You” and adjunct professor at U.C. Berkeley Extension
In this article, we address an important question: Which is the most effective way to impart your key information – a table or a graph?
Ultimately, when considering how information should be presented, the only criterion any FP&A professional should consider is how well that information will be understood by his/her audience. It’s not about your skill using the software tools, or about how “pretty” the information is, nor even what some in your audience claim about their cognitive preferences. (e.g., “I’m a visual person.”) And the first, and perhaps the most important, question to ask yourself is whether your information really lends itself to data visualization.