Does your organization view Finance as a business partner, one who provides value-added insight that helps grow the business? Or does the business tend to perceive Finance as the constant “deal-breakers”, who routinely throw up hurdles and are quick to say “no” anytime a business expert has a new idea or growth initiative?
As Finance leaders, we need to do a better job of leading efforts to educate the business on the importance and simplicity of Cash Flow. In a world where we are being told to be better “ storytellers ”, we must realize that Cash Flow is a fact, not fiction. Let’s lead with the simple truth.