Why are so many forecasts outdated almost as soon as they're published?
Because today's business environment changes faster than a single forecast can keep up.
That's why Sonia Moscatelli Diwane, CFO & VP at Expedia Group, believes scenario management is becoming an essential capability for modern FP&A.
Instead of relying on a single forecast, Sonia's team explores different scenarios to help the business respond faster and make better decisions as conditions change.
One recent example was the uncertainty created by US tariff changes, where scenario planning helped the team assess risks, adjust pricing, and identify new opportunities.
As Sonia says, "Scenario planning isn’t about predicting the future, it’s about being ready for it."
Watch the full video to hear Sonia's practical insights.
