The FP&A Trends Webinar
FP&A Roles Reimagined for the AI Era: Leading Finance Transformation

The FP&A Trends Webinar is proudly sponsored by:

 

Five Essential FP&A Team Roles that Power Strategy and TransformationAI is changing the economics of FP&A work - but most teams are not yet designed for it. According to the 2026 FP&A Trends Survey, 47% of FP&A time is still spent on data collection and validation, while only 35% of teams perform the Architect role and 19% the Data Scientist role.

As AI takes on more routine work, the five FP&A roles - Analyst, Data Scientist, Architect, Storyteller and Influencer - must evolve. The shift is from producing numbers to shaping better decisions, and ultimately from supporting value creation to becoming a true Value Architect.

Join this webinar to explore how these five FP&A roles are being reimagined for the AI era, which capabilities will matter most, and how finance leaders can redesign teams to turn AI into stronger planning, sharper insights, and better decisions.

A recording of the event will be shared afterward with everyone who registers.

The Panel:

  • Jeremy Hall, Group Director of Finance at Catalyst Acoustics Group
  • Olga Rudakova, FP&A Trends Ambassador and Discussion Facilitator

Olga Rudakova

Olga is a finance professional and data skills trainer. Olga is passionate about data insights and data visualization. With over a decade of corporate career in FMCG and Retail she was supporting various business units towards data-driven decision making.thriving for continuous optimization and change.

 

Michael Coveney

Michael Coveney spent 40+ years in the software analytic business with a focus on transforming the planning, budgeting, forecasting and reporting processes. He has considerable experience in the design and implementation of Business Analytic systems with major organisations throughout the world. He is a gifted conference speaker and author where his latest book ‘Budgeting, Forecasting and Planning In Uncertain Times’is published by J Wiley. His articles have also appeared on www.fpa-trends.com, that encourages innovation in FP&A departments.

 

Adam Hancock

Senior Director, FP&A - EBSCO Industries, Inc.

Adam started his career as a CPA with PwC, auditing several large companies in the retail, manufacturing, and hospitality space.

After pursuing his MBA, Adam led several roles in Corporate FP&A and Strategic Planning at American Airlines, Financial Operations in the Southeast region at SCA Health (subsidiary of Optum Health).

Now at EBSCO Industries, he's recently launched a new Corporate FP&A division to modernize planning and analytics for EBSCO’s 14 diverse portfolio companies.

Adam has a BS in Accounting from Samford University in Birmingham, AL and an MBA from Georgetown University in Washington D.C.

LinkedIn profile: https://www.linkedin.com/in/adam-hancock-5173b36/

Subject:

FP&A Roles Reimagined for the AI Era: Leading Finance Transformation

Date:
Time:

11:00 AM – 12:00 PM EST
8:00 AM – 9:00 AM PST
5:00 PM – 6:00 PM CET
4:00 PM – 5:00 PM GMT
 * the registration link will translate it to your time zone

Agenda:
  • Why FP&A Roles Must Change in the AI Era
  • How AI Is Reshaping FP&A Roles
  • The Rise of the Value Architect in FP&A
  • The Technology Behind the New FP&A Team
  • Conclusions, Recommendations, and Q&A Session
Meeting Venue:
The webinar is complimentary, vendor-agnostic, and exclusive to finance practitioners only.
Participation is subject to the FP&A Trends Group Terms and Conditions and Privacy Policy.
We will not be able to confirm places for the registrations with missing or incorrect details.
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