by Michael Coveney, co-author of "Budgeting, Planning, and Forecasting in Uncertain Times"
The role of planning is to help manage what can be controlled (i.e. the organisation ’s business processes, the resources it applies to those processes, and the volume and quality of work done in those processes) to produce outcomes that will achieve organisational objectives, within an uncontrollable and unknowable external environment. From this, it can be seen that an organisation’s business processes are central to Business Analytics.
To plan and monitor performance effectively requires a network of analytic models. Most organisations are too large and complex to have a single model, and so the models I will describe may be implemented as separate but linked physical entities.